[IDEA, but need help] Learning from the Big Boys

G'day, dear BHWers,

I was reading about media buying for some time and kept thinking how to effectively engage targeted audience and convert them. The second point is what troubles me - creating engaging and catchy banner.

One day, banner add for Microsoft Azure caught my attention and then it struck me. Is there anyway to search for banners ads which Big Boys such as Microsoft, Apple, IBM, whatever uses to engage their audiences? By that, I would be able to see banners, which are designed by professional marketing teams and also be able to examine many banners and eventually find some common traits - such as: how much text, what text, background, colours, etc. Knowing these traits I would be able to create better converting banners, or even it would get me on the right track.

That particular add I was shown was for Microsoft Azure free trial on which there was only very sharp orange background with a lightbulb and few arrows - no text at all. Just small grey headline below, but in the banners itself.

Looking forward to your suggestions.

Cheers

1. Login to google
2. Do a search for those brands in gmail/google. By now your system is already infected by those tracking cookie sh*t.
3. Visit any other decent blog/site.
4. Find those glowing banners you're looking after.

Thought of that, but that's too time consuming and I need to know what I am looking for: such as "Microsoft Azure Trial" and shit.

Looking for an easier way.

But thank you for your input.

Go to moat.com and search for any brands banners. You'll find the major ones up to 3 years back

@africanart

Exactly what I was looking for. Thanks, buddy.