Many ways to approach but from what I know and struggled doing dropshipping the logical order is:
Setup a non spammy looking site. In 2019 every noob has already used the standard shopify theme.
Consider ways to drive traffic:
- Influencers is the first step to warm up your facebook pixel amd get some 1st sales.
- Once your FB pixel is warmed up you will have enough data to build a lookalike audience (Add to carts, Content views, Failed checkouts) from it or understand your audience and target them.
BEWARE: Facebook ads is already quite spammed so having a great add, great targetting is key since it is a betting system and the more people bet the higher the bet goes most of the times.
Other ways to drive trafgic to your dropshipping store would be:
- Pinterest: You would be surprised how much traffic you can drive from here if your product is attractove enough. To me is pretty hard to get comfy with this platform. But it is all about investigating.
- Instagram: Same strategy as with CPA/Porn, automate many accounts pointing to your main brands account and your site by shooting dms from ach acc to people who might be interested.
- Q&A platforms: If you solve a need for people, go into forums like quora, reddit, etc and reply to everybody who might be in need of your product with a quality answer. Local q&a forums should work aswell
-SEO: It is pretty hard in my opinion since SEO takes time, but surely pays off. Learning curve is steep and most markerters focus on affiliate comissions since it doesnt suck up from them by fulfilling orders, etc