If you succeed in making an AI that can recognize content, a puny perfect internet search engine would be the smallest of your income. The search won't be even needed, the AI will generate the best content on the fly by sifting through all that is available and picking the best stuff. But even that is nothing, actually the whole world will never ever have to do any amount of work again as what we do now is mainly guiding dumb machines and animals to do the actual work. All that is, if the AI can be kept submissive of course
Google isn't achieving anything on its own. They simply take into consideration what real people find good and link to it. Count those links (that's what the huge data centers are for) and put the winners on the respective top spots. Don't forget to patent it as well.
So you either create an AI that can read pages and see the best match (a fundamentally different approach than today's search engines) OR come up with a better idea to use the activities of internet users for free.
The current strong AI's problem is making a computer want to do something. This can be achieved either through punishment (pain) or reward (pleasure). If it could be made to feel either one, it will be motivated to complete a task. We can simulate an amoeba with all its organelles but it justs sits there, it's not moving towards a crystal of digital sugar... it's lacking an urge aka motivating behavior. Don't think LISP or any other current language can help here.
However one day some genius will figure it out as it always happens. But usually such persons are not very social, don't have an agenda and also are not motivated by some other desire like making money, needing to succeed or wanting to be famous.