I was told..

procrastinator

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I was told not to use adwords or Yahoo adwords. The guy I had asked on another board just out right told me not to.. Saying that the traffic usualy doesn't convert even if you are using the right keywords. SEO is my best option basically.

Any suggestions,feedback,help?
 
Depends on your product, your landing page and many other factors. In short, Adwords convert but they are expensive.
 
Adwords converts really well compared to others. Expensive as hell so you have to track your keywords big time.
 
Procrastinator, I've talked with ya in the past and I'm willing to help you out if you want to talk. Not sure exactly what your doing, but I think I can help. :)
 
It depends on a lot of factors, I would never say to anybody that he/she should stay away from Adwords, you just have to be careful.
 
Adwords *do* convert, but the natural listings are better. I'm paying $7.48 a month for my clicks but I get better results from the "organic" listings. Course I'm in first place, so that may have something to do with it. :D

Also, my web site gets hit by the spiders an average of a dozen times every day.

tsp
 
If Adwords doesn't convert then Google will be out of business more than 5 years ago :D

Adwords convert for me.

SEO is definitely the best if you know how to get what you want out of it.

PPC allows you to test the market and gather data quickly... you pay for instant gratification.
 
AdWords will convert, but like any PPC campaign, it needs to be monitored regularly. From the get go, you should turn off the Search Network and Content Network on your campaigns, since both of these perform much poorer than just Google search results.

If you want to step into the content network, it's better to make a duplicate of your existing campaign(s) and enable them for Content only, then you can keep them seperate.

In addition, selecting keywords for the content network is different, in that you aren't bidding on individual words per say - google looks at your list of words and sees a "theme" that you are creating - then matches you up to sites on their network. In other words, campaigns geared toward the content network would generally only need a basic set of keyword phrases - not a huge list that you might typically use for ads on google.com

Depending on your budget, if you're working with a limited budget - don't jump in with high volume keywords in your account. Start with more tail terms that cost less. The high traffic words will cost you too much and you won't have enough data on their performance to make a judgement call on where to set your bids. If you could get a 100 clicks on a moderate volume keyword for $50 total spend it's easier to make a decision on what to set your bid at than only getting 10 clicks for $50 total spend.
 
Adwords is the best opportunity to turn your site/product into a profitable venture. If you know what you're doing, then you can definitely make some serious cash. You must proceed with caution though, because it can definitely cost you a lot of money and put you in the red very quick if you're not careful.
 
You have to track every single keyword and know if they are converting to leads or sales. This is how you keep your cost down and get the most of your money. You also have to constantly tweak your campaigns for maximum CTR so you pay less for keywords then everybody else. It just like any other form of paid advertising. You need to test and track all of your results.
 
adwords is great if used and monitored correctly, if your new to adwords and just throw up 500 unoptimized keywords and check back the next day or even the next few days, then expect to loose lots of money and not even have one conversion.

Never say no to anything.
 
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