yes agreed , Email marketing just not mean to be send lots of mails without management and good plan , We configure mail servers and have got very good open rate up to 40% .. i am not saying inbox rate but open rate with the customers who take care of their ips and send attractive campaign instead of spammy campaign ...
You need to take care of some points
- keep your list clean , do not send to bad emails and remove them from your list
-make sure you have 0 spam traps in your list if not , then try to figure out them or use spam trap list in suppression
-make sure server is not operating as an open realy
- warm up your ips , its not good to send high volume from first day
-provide easy unsubscribe link to your customer , it could help you to reduce spam complaint hope they will not hit spam button
-register for feedback loop
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