Free is the worst price point in any market — it signals "no value" louder than your portfolio signals "11 years of experience." Buyers literally use price as a quality proxy when they can't evaluate the work themselves, which is almost always. Charge fair market rate, lead with a specific case ("rebuilt X company's checkout, conversion +18%"), and the same outreach starts converting. Also worth checking: are you selling "websites" generically (commodity, race-to-bottom) or a specific outcome (lead capture, ecom revenue, etc.)? The first has infinite cheap competitors, the second has a much smaller buyer pool but they convert at non-zero margin.