I need help. My main site tanked. Willing to provide analytics GSC access!

Remove cloudflare, switch to your host NS, clear cache on your wordpress dashboard and then let the website alone for a whole month.
Why i think cloudflare has anything to do with this? Two years ago when i started a website i decided to use cloudflare, i would get lots of keywords ranked in countries which where not relevant to me (targeting US/CA/UK market and getting Nigeria traffic which was useless), after that i noticed that my keywords in english speaking countries returned to normal and the traffic too.
You might not see improvements in a few days but one month should be enough to see some positive results.
So cloudflare impacts rankings?
 
So cloudflare impacts rankings?
In my case it did and also traffic.
I will never use any free cdn; when my server won't hold all the traffic i get and only then i would buy a CDN. Free doesn't mean its good and you have risks with it, some will risk but i won't; at least for my main money site i won't f*cking risk anything.
 
Remove cloudflare, switch to your host NS, clear cache on your wordpress dashboard and then let the website alone for a whole month.
Why i think cloudflare has anything to do with this? Two years ago when i started a website i decided to use cloudflare, i would get lots of keywords ranked in countries which where not relevant to me (targeting US/CA/UK market and getting Nigeria traffic which was useless), after that i noticed that my keywords in english speaking countries returned to normal and the traffic too.
You might not see improvements in a few days but one month should be enough to see some positive results.

interesting observation.

OP - interested to see if this suggestion helps you or not. i had come to believe that IP of the site is playing less of role in ranking than what it did few years ago, all due to cloudflare concepts
 
In my case it did and also traffic.
I will never use any free cdn; when my server won't hold all the traffic i get and only then i would buy a CDN. Free doesn't mean its good and you have risks with it, some will risk but i won't; at least for my main money site i won't f*cking risk anything.
Someone made a thread about this. Now I know why my 2nd site is not ranking, because it's on cloudflare.
https://www.blackhatworld.com/seo/cloudflare-has-an-impact-on-seo.1123437/
 
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