I NEED HELP FOR A FACE ADS CAMPAIGN

I don't know how to allocate my budget for this campaign...

I have a product for women's health (it's not weight loss, but it's a little explored niche)

My strategy was to sell this product in two ways:
Button Engagement Campaign for Whatsapp
Sales campaign for an advertorial of fake news and at the end a checkout button (campaign for direct sales)

I only have R$2,200 for this (the dollar is 5 brl reais, so I have $440 dol)

The problem is that I don't know how to distribute the budget for these two campaigns, my product ticket is $24 dol and profit $20 dol. Also, I still have to do creative tests.

I have 15 photo creatives and 10 video creatives.

How could I allocate this budget better? Which campaigns should I run and how many creatives should I test per campaign?

Make CBO ads and put 50$
After 3 days it will show the winning creatives

When your spending budget is low, but you want to run with many campaigns, it usually will not bring high efficiency.

Try with that budget and only go up to 6 ad campaigns, 3 image campaigns and 3 video campaigns. Follow them for 2 days and you will get good results.

Min_Agency said:

When your spending budget is low, but you want to run with many campaigns, it usually will not bring high efficiency.

Try with that budget and only go up to 6 ad campaigns, 3 image campaigns and 3 video campaigns. Follow them for 2 days and you will get good results.

Click to expand...

Thank you my friend.

You can try cloning 10 different ads using different images and videos, after two days of operation you will find out which ad ID is good and you should focus your budget on it. Good luckk!!

Moacir_Jr said:

I don't know how to allocate my budget for this campaign...

I have a product for women's health (it's not weight loss, but it's a little explored niche)

My strategy was to sell this product in two ways:
Button Engagement Campaign for Whatsapp
Sales campaign for an advertorial of fake news and at the end a checkout button (campaign for direct sales)

I only have R$2,200 for this (the dollar is 5 brl reais, so I have $440 dol)

The problem is that I don't know how to distribute the budget for these two campaigns, my product ticket is $24 dol and profit $20 dol. Also, I still have to do creative tests.

I have 15 photo creatives and 10 video creatives.

How could I allocate this budget better? Which campaigns should I run and how many creatives should I test per campaign?

View attachment 263974

Click to expand...

Maybe your budget is too low, you can increase it and create campaigns with different groups. If a group achieves low performance, we will turn off that group's campaign.

Moacir_Jr said:

I don't know how to allocate my budget for this campaign...

I have a product for women's health (it's not weight loss, but it's a little explored niche)

My strategy was to sell this product in two ways:
Button Engagement Campaign for Whatsapp
Sales campaign for an advertorial of fake news and at the end a checkout button (campaign for direct sales)

I only have R$2,200 for this (the dollar is 5 brl reais, so I have $440 dol)

The problem is that I don't know how to distribute the budget for these two campaigns, my product ticket is $24 dol and profit $20 dol. Also, I still have to do creative tests.

I have 15 photo creatives and 10 video creatives.

How could I allocate this budget better? Which campaigns should I run and how many creatives should I test per campaign?

View attachment 263974

Click to expand...

You need to start with test campaigns with the right budget so your ads can reach customers.

2 image ad campaigns and 2 video ad campaigns, monitor them for 48-72 hours and you will get results from those tests. If a campaign is exploiting customers well, you can start increasing your advertising budget so that campaign brings in more customers.

Facebook's current algorithm will directly compete with each other on the same account if they have the same content. You use many different accounts, each account creates many campaigns with the same content and you will choose the best one

Roman Marketing Agency said:

Facebook's current algorithm will directly compete with each other on the same account if they have the same content. You use many different accounts, each account creates many campaigns with the same content and you will choose the best one

Click to expand...

Pretty interesting strategy, I highly recommend it

Alex drimar said:

Pretty interesting strategy, I highly recommend it

Click to expand...

thanks you

If you have a limited budget and want to run multiple campaigns, it's typically not very effective.

Instead, consider working within your budget and limiting yourself to running a maximum of 4 ad campaigns, with 2 images and 2 videos. Monitor these campaigns for two days, and you should see positive outcomes.