Hello everyone! First I would like to thank all of you people, who have helped and guidance me, whenever I had questions. This topic that I started today, has the same purpose. I really hope that there are going to be as nice people as before, who would like to help with their ideas. I live in a small country (8 million people tops), but despite that we?ve got big market. My idea is to open an online shop (for now) for sports equipments and outfits, I mean ? T-shirts, shorts, sweatpants, socks, sneakers, etc. for football for example, as well as many other sports. My question to you is ? what can I do to be unique and to be different from other online shops for sports equipments? In which type of sites should I advertise my shop, what type of ads should they be like? What to emphasize on? Any ideas and methods for appealing more customers, etc.? I am sure that there are many people here who understand marketing and have their experience with online shops and this type of marketing. I really hope that you guys are reading this and willing to write down a couple of sentences with your suggestions and ideas. Thank you in advance.