I lost $2000 on PPC.

Kukikahi

Kukikahi

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I sell products priced at $100 each, and the manufacturer pays me a $50 commission per sale. I'm running PPC ads on Google Search. I pay them between $150 and $170 to generate an order, and after a month, I'm currently down $2000.

What is your average cost to generate an order?
Are there any networks ads with cheaper PPC costs, or are there ways to reduce PPC costs?
I need a place where I can run ads for under $50 to generate an order.
Please help me, I'm on the verge of bankruptcy.
 
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Are the products you are selling black hat?
 
Have you tried different ads like Meta Ads?
 
Kukikahi said:
I sell products priced at $100 each, and the manufacturer pays me a $50 commission per sale. I'm running PPC ads on Google Search. I pay them between $150 and $170 to generate an order, and after a month, I'm currently down $2000.

What is your average cost to generate an order?
Are there any networks ads with cheaper PPC costs, or are there ways to reduce PPC costs?
I need a place where I can run ads for under $50 to generate an order.
Please help me, I'm on the verge of bankruptcy.
Click to expand...
Ensure landing page is fast, mobile optimized, build remarketing lists from Display, Youtube or Facebook traffic and run cheaper follow up campaigns. Pause all unprofitable keywords/campaigns immediately
 
You can't fix it without knowing the exact reason why you're getting losses. If you have a funnel, then you can see where you're losing customers. It could be ad copy, landing page, offer, or the payment processor. You need to identify the problem by analysing the data.
 
Your math doesn't work, $50 commission can't support $150+ CPA. Fix the offer first, either negotiate higher commission, raise prices, or find a product with better margins. No ad network will save a broken unit economy.
 
If Google PPC is costing $150+ per order, test cheaper traffic like Bing Ads, native ads (Taboola/Outbrain), or PPV networks where clicks are much cheaper. You can also try TikTok or Facebook ads with tight targeting to bring the cost per conversion down.
 
What is your product? Perhaps the platform you're running ads on isn't suitable for your product. I think you should switch to a different platform.
 
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