I just opened a store, and while I'm good with IG, I'm clueless about FB. Please help.

madfire

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Couple of questions.

Likes:
My facebook site has zero likes currently because I haven't advertised it yet anywhere. Before I go into FB ads it would probably be a good idea to get some likes on the site to gain credibility. What would be a good way of doing it? I'm prepared to buy likes, unless it's uneffective or dangerous.

Pixel:
I haven't looked into learning FB ads too much, I'm planning to this week. I have facebook pixel installed on my store, prepared for when I go into FB ads, however, I drive about 100 hundred people a day to my website via IG. Is that even good? Will it confuse pixel for optimisation?

Ads:
Any quick tip with what kind of an ad should I start off?

I know there is a lot of videos and tutorials about FB ads on the internet. In fact, I'm overwhelmed by the amount of videos to the point I don't know which ones to devote my time to. Is there any youtube video you would specifically recommend me watching for my scenario?

Thanks, guys!
 
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