I'm not going to waste any time really going over this method as its been done already by a few members on this board. I will however use this thread to go over my process, and keep myself motivated because I think staying motivated is the most important thing when it comes to IM. So I've been seeing all the Franklin Hatchet methods popping up and I read through a few and it really sparked my interest. I do FB ads in the auto industry (part of my 9-5) so I already have a pretty good gasp on how to build ads, target, etc using Facebook. This method is pretty damn close to idiot proof, if you have a little money to invest in Ad's you can be started up in an hour or 2. So I know Fb ads, I have an Aliexpress account, I have Paypal, I have a Facebook Ads account that I've used for years, and I want to make a little extra money especially in the two biggest selling months of the year! I jumped right into it yesterday after dinner! I started with what Niche I wanted to be in. I knew it has to be something people are passionate about, something you cant just run to Walmart and buy, something unique. What better niche than one I myself am truly passionate about? Bingo, I picked a niche that I myself buy products on a regular basis in, a niche that I have been targeted as a consumer on facebook before! Now I needed to find a product, so I went over to Aliexpress and started to do a little digging for something 4-5 bucks that I could essentially give away. I found something that I myself would buy, priced at around the $5 mark. Now that I knew I had a product that I could sell/give away I started getting to work on the Facebook page. I chose what I believe to be a nice brandable name, designed a professional logo for the profile image, as well as the cover photo. I then jumped over to Shopify and got my store setup with my Logo, and the one product that I had found. Now from my own personal research with Facebook Ads, most of the traffic comes from mobile. Everyone is on Facebook on their phones all day long so I put a strong emphasis on making sure that the layout of my store on Mobile looked clean and professional. I wrote my own description for my product, put the specs in, images, colored the font etc. So at that point my Facebook page was complete, my Shopify store was complete, and it was now time to work on my ad copy. Now for my product I decided to price it at $19.99 and offer an early black friday coupon code in order to bring the price to $0. My shipping rate I selected $10.99 as it just seemed like a good number to me. So I went to photoshop, and created my own custom ad with some call to action and flashy promo bits to attract attention. When I was happy with my Image I went to my Facebook page, pasted the link to my product page, and then swapped the image out with the custom one I designed. I wrote a post that went something like this "The guys over at [facebook page name] have decided to kick black friday off with a great giveaway! For a limited time get your own [product] for free when you checkout with coupon code BlackFriday1" I also tweaked the title of the ad and the description. When I launched the Ad I had optimized it for post engagement, I was curious about how it would work out as opposed to website conversions and tracking with pixel......basically I wanted to be a little lazy haha. I set up the Ad, and let it roll..... I started to see some engagement, was getting decent cpe but not a ton of sales, I was essentially breaking almost even with my Ad spend. So I decided to quit being lazy and adjust the ad optimizing for conversions with the FB pixel. That seemed to do the trick, I got 4 orders and the current cost per conversion is around 1.33 which is perfect. Now it is still early to take those numbers to the bank, it will take $50 or so in Ad spend IMO to really see if it is effective or not. One sale that really made me happy was the $30 sale, that customer used the coupon code to get one free, but wanted second one, so he paid full price $19.99 for the second item. Its very important that if you go with a coupon code you make it only able to be used one time per order. I have done more scouring this morning and found 2 more products to add to my store, at the moment I have them priced normally with an inflated comparison price so it looks like the item is on sale when really I am marking up each one by $5-$10. I have to figure out how to set it up so if I do giveaways on those 2 products that someone doesn't buy all 3 and only pay the $10.99 shipping. I know I read something about setting up weights so I will hunt for that thread and try and get that figured out. As of this moment I am in profit by about $32 dollars.....not bad for setting this up yesterday if you ask me!