i am not even talking about all the tricks like cloaking and affiliate. i am talking about straightforward selling goods. i deposited $25, got 14 clicks and after spending $18, i do not see anything in my zencart admin. 1, i use kw planner, find the keywords with some 25k searches. say the kw is 'something slick fashionable' 2, create an ad copy containing the exact kw in title and 1st-line of description. 3, destination url is the category page displaying 10 items of similar products 4, to make things simple, i have only 2 keywords: [something slick fashionable] and "something slick fashionable" 5, QS is 6. 6, made the 1st page bid. G raised the bid, i say fuck it and keep/lower the bid to $0.8/$0.6. 7, average position 3.3/5.2 so my ads are showing. obviously also, i got clicks. i am out $18 and cannot see any sign that i am going to sell anything? i thought i am doing the ad correctly? am i not? can experts here give me some pointers?