After all my years of marketing on the internet I am shocked at what I have just discovered! I never thought about punctuation making a difference to the results in big G. This is my story... I have spent the last two and a half days working on getting a new page listed for an affilliate product I am selling. It went from non existant on Thursday to page 4 of G. I kept SEOing and by Thursday night I had hit #1 in Google out of 2,500,000 others. I was ahead of #2 wikipedia and #3 ezinearticles. About 1 hr later I checked to see if the listing had moved any and it sure had. I was not #1 anymore, I wasn't even on the first page, but now on page 8. I thought, ok here goes the famous google dance. Friday morning I checked and I was now on page 7 and stayed there. I didn't work on it during Saturday but checked again on Saturday night and I was now #2 on page 1 right after the OP of the product I was marketing, with Wikipedia and Ezinearticles after me once again. Upon waking up this morning, Sunday, I checked my sales and had not had one hit, much less a sale. I checked and I was in the #1 position once again. A few seconds later I did the search again to see how many competing pages there were. I was shocked, within a few seconds, I was back on page 8. Then I realized the first search when I came up #1 I used all lower case letters, when I searched with proper capitalization I come up on page 8. I tested my theory and sure enough those were the results. So how do other people search? Should I always capitalize or what? I never thought punctuation mattered. Have I been missing out on sales all these years due to capitalization? I don't know what I should do from here on. Obviously the lower case gives me better listings but considering the amount of visitors the keyword tools show for the term and the fact that I have not had one hit, not one sale, it seems people must be searching with capitalization. Any thoughts on this?