What ad network are you using? On some ad networks you can get 1000 clicks and only 1 order and that's fine, just like on another network you can get 1000 clicks and 10 orders. This is important to understand. But usually this situation happens when you do not hit the target audience.
Which ad network are you using ? (Example : Google Ads, etc).
Getting conversions depends on 1) Effective landing page and 2) Effective ad campaign setup followed by effective ongoing ad campaign optimization.
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