I have a question

As you increase your budget, your ads may reach a larger audience, but not all of them are real potential customers. This can decrease your conversion rate and increase your cost per result.
 
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muzaza said:
That's the algorithm set by Facebook. It's like when you open a small store, you will feel like there are many customers buying. When you open a larger store, but the number of customers is still the same, you will feel like there are fewer customers. Because you only expand the money spent. The area does not expand.
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How do you then expand both the money and the area?
 
Maybe you increased your budget at night so fewer people saw your ads.
 
googy sak said:
I have a question, when my campaign was active on the first day there were a lot of potential customers and the cost gave very good results, but for some reason when I increased the budget the results were not so good.
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i aslo like u
 
that's a good idea
Checkmate Ads Agency said:
There are 2 ways to do that:
1. Raise the budget.
Clearly you can do that as long as you know that your ad campaign is good. However, it need to be steady and slowly. You can't raise it up to 100% in one click. FB's algorithm can't deliver your ads right when you do that.
2. Duplicate the ads set (We highly recommend this way)
+ Advantages: Very easy to manage and optimize.
+ Disadvantages: Sometimes you have "auction overlap" issues (especially when your budget is huge).
Click to expand...
 
googy sak said:
I have a question, when my campaign was active on the first day there were a lot of potential customers and the cost gave very good results, but for some reason when I increased the budget the results were not so good.
Click to expand...
You should not increase more than 30% over the original budget. and don't change your budget during peak hours like noon (11am-1pm) and evening (7pm-10pm)
 
As budgets increase, the algorithm expands the audience, which can reduce quality and increase costs. Scale gradually (10-20%/day), create new ad sets instead of just increasing budgets, and monitor frequency to avoid saturation.
 
googy sak said:
I have a question, when my campaign was active on the first day there were a lot of potential customers and the cost gave very good results, but for some reason when I increased the budget the results were not so good.
Click to expand...
Try multiplying multiple campaigns
 
You should not increase your budget suddenly, you should increase your budgets slowly to reach the scope, in addition, you should gradually expand small campaigns and gradually increase your budget so that your advertising can adapt effectively or you can expand your geographical scope so that your budget can adapt appropriately.
 
You should increase your budget slowly and choose the best time to increase your budget. Additionally, you can duplicate your ad to increase your budget.
 
Increasing the budget can trigger a broader audience reach, reducing ad efficiency. Try gradual scaling and optimizing ad targeting for better results.
 
googy sak said:
I have a question, when my campaign was active on the first day there were a lot of potential customers and the cost gave very good results, but for some reason when I increased the budget the results were not so good.
Click to expand...
Don't increase the budget too drastically; instead, increase it gradually. Duplicate the campaigns that are performing well rather than creating new ones
 
if your campaign is spending and getting good results. let it stabilize for about 3-4 days then increase the budget slowly
 
It is said that we shouldn't increase more than 30% the budget. It is too but not all campaigns work in this way. I think your results lie on many other factors, It cannot attract good results all day: will be up and down
 
You can scale your ad sets and increase your budget slowly, keeping the ads that work.
 
Actually, it depends on many factors, the most important being content, content and images. Because Facebook is always changing, we can't always apply the same formula, we also have to keep changing. Besides, it's also possible that the time you increase your budget is the time when people in your target country are sleeping, so how can you get good results, right?
 
When changing your budget, you should check and see the appropriate time to avoid errors. Sometimes Facebook will distribute heavily at times when potential customers rarely use it.
 
googy sak said:
I have a question, when my campaign was active on the first day there were a lot of potential customers and the cost gave very good results, but for some reason when I increased the budget the results were not so good.
Click to expand...
when the new ad is set up and has good results, I advise you to wait 1-2 days after that to see if the previous lead data is real, then increase about 25% of the current budget you are advertising to avoid the cost per result error
 
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