I finally launched my first Facebook ad

What I did:
- Picked a problem-solving product from Xniche
- Built a one-product Shopify store (ugly but functional)
- Created 2 creatives via Canva + CapCut (free tools FTW)
- Ran ABO: 3 adsets, $5/day each, targeting broad interests

Early stats after 12h:
- Impressions: 3,240
- Clicks: 122
- CTR: 3.8%
- CPC: $0.41
- No sales yet

What I learned:
- Creative A outperforms Creative B by 2x CTR
- Mobile only works better than desktop
- I forgot to set up abandoned cart emails (oops)

Next Steps:
- Kill the worst adset
- Add upsell offer to checkout
- Launch retargeting for ATC after 3 days

First steps are made It makes sense mobile works better, way more users on social media

Yoram said:

First steps are made It makes sense mobile works better, way more users on social media

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oh Thanks for sharing

Nice. About to launch my ads too

So and update useful information to go up together

GeorgeWanjohi said:

Nice. About to launch my ads too

Click to expand...

More to come

Solid start bro, especially on a $5/day budget. That 3.8% CTR is actually promising, means your creatives are doing their job. Don’t stress the no-sales-yet part too much, first 24h is mostly data gathering anyway.
Good call on killing the weakest adset and adding upsells. Also, retargeting ATC (Add to Cart) is
I usually see conversions pop after that layer is in place.
Quick tip: try testing different price anchors or adding urgency (“only X left” type banners). Sometimes even small changes on the product page help push first sales.
And yeah, don’t forget those abandoned cart emails again
I’ve made that same mistake more times than I’d like to admit.
Keep us posted on how it goes after retargeting kicks in!