from the writers point of view, i understand them as this...the writer picks a topic (after figuring out what will sell well), writes 10-100 or whatever articles on the subject and sells them as a bulk package. the thing i don't get is that they usually sell for $1-$2 per article. they could easily write articles on a 1 by 1 basis for much more. for that reason, i am assuming that i am missing something here. from the IMers point of view, besides cost, what is the advantage of buying PLR packs rather than ordering articles by the keyword which would allow them to get more targeted articles.