Focus on spreading your content and name of your website on social media, especially instagram and pinterest. And for seo, check for the backlinks of websites that are ranking on first page.
As others stated, social media platforms are highly effective to bring traffic to fashion sites. Focus on getting backlinks from relevant fashion niche sites to get real traffic and improve your ranking factor.
Do something controversial so that everything will talk about it - I'd say that's more time and cost effective than starting with SEO right away. Although when you say fashion website, I assume you're selling clothing.
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