I went to Google and did a search on "car insurance", without quotes. I see this website ranking #13 and it has only 17 crappy backlinks. Open Explorer doesn't list any, but backlink watch lists 17. How in the hell did he outrank big corporation insurance companies? Obviously, this ranking won't stick. I'm sure seomoz's little serp snitch group has already reported it. In the meantime, this guy has to be raking in mad cash.