How many of you use powerfully effective hypnotic language patterns such as the the Milton model and presuppositions in your content and sales copies? Several top sales professionals claim that using hypnotic language patterns in your content will not only have your readers eyes stuck to the screen but also increase your conversion rates. There are several patterns and the more you combine them the more powerfully persuasive they become. Seems pretty useful, doesn't it?
The word hypnotic seems like a great sales copy. You were already tricked by sales professionals that there are hypnotic language patterns. I believe that a good copy is simple and easily remembered. Same goes for an article with low bounce rate and high conversions. You just need to know the intent of the readers and their demographics.
My degree is in social sciences (cognitive + behavioral psychology) and there is not much solid research to support these 'NLP' concepts. The theories are certainly interesting, but utilizing them in this way hasn't proven to be very effective statistically.
Thanks for the replies. Im still pretty new to this area of content generation myself. The basic concept appears to be that these language patterns may help bypass the critical defenses of the mind by allowing the reader (or listener) to use their own thoughts to fill in what is not clearly stated by the author. And yes, the word "hypnotic" could definitely be used as a term to grab the attention of whomever is reading about hypnotic writing in the first place to generate a sale. The reader probably thinks to themselves "wow I can hypnotize people into buying my product", and from what I have read so far it is a bit different than that. I notice this type of writing in a lot of blogs, sales copies, and newsletters since learning about them. I plan to use these patterns, here and there and report the results. But before I do I am interested in hearing from anybody who uses these patterns successfully to increase conversions, gain new customers, and add more valuable content to their sites. or anybody who may have had less luck with these patterns as well.
Hi buddy! I just use writing articles on MS Word. I always collect data first from Internet. Then, I rewrite the data into my own words with different headings in the form of articles.
Hi fellow! Hypnotic writing means that the article that contains mature content which affect the people. Hypnotic article can be written by writing a normal article by using unusual words that help the people a lot.
The article that attracts the people easily that is called hypnotic article. You can write a hypnotic article by using unique content and beautiful representation.
Hypnotic writing means that the content that attracts every people with it's unique ability and presentation. You have to insert attractive images in the articles for getting more views easily. When you'll get a lot of views per day then, that'll be hypnotic writing.
Great copy should be easy to remember and should stand out from the see of content on the internet somehow. So when writing copy, I always look at the competition to steal what obviously works well, but always try to put a unique spin on it, so it stands out. Take something good and make it better. And always try to imagine a flesh and blood member of your target audience and write for them. At least, this is how I go about that stuff.
Hypnotic techniques and NLP is real. Psychology courses always try to debunk them for reasons I'm not quite sure, citing this minor study or that. The truth is that in isolation, these tactics don't mean much. But when you stack hypnotic techniques, NLP, with great craftsmanship, environment, branding, and everything else at your disposal, then... believe me, IT WORKS. But by itself, it doesn't amount to much. It's like anything in propaganda or advertising studies - repetition, affirmation, virality.
Hmmm.....what a varied set of replies! Milton Erickson used a variety of technique, one being purposefully "open" language. What do I mean by that? I have used this extensively in talking to women in a dating context. Easy example, instead of saying that an earring or piece of jewelry is " nice" I might say it is "fascinating" , instead of saying that a comment of hers was "clever" (maybe she does not like being seen as "clever", for some people the word has critical connotations), I would say that it was "very deep" (and thereby let her read into it what she wants, preferably something positive and connecting. In other words I believe, from personal experience, that the so called Milton language model of NLP has some practical uses on a broad basis (as opposed to rattling off some pre-planned dense pattern of "hypnotic" words, that just makes you sound weird to your audience, be it a potential customer or a date you are trying to...convince. Personally I feel that "gurus" that to me are second rate (Harlan Kilstein and his NLP Copywriting springs to mind) use this concept as a buzz word to impress potential buyers of their crappy courses. "Look, I have a secret weapon that will get right by the potential buyer's defences, now buy my course". The greats, like Bencivenga, Makepeace, Halbert etc don't use "hypnotic patterns". They use a shrewd understanding of human nature and marketing combined with an ability to translate this understanding into chains of words that sell.
I am familiar with the Milton mode, I have studied some NLP to better my sales skills. I have used it once in a sales copy for a client and it worked well, but however, not one time in the content itself (like blog posts, articles etc). Creating loops and stuff like that could possibly get the reader confused. But I would use these patterns: "imagine yourself..." "try to picture..." "If you start to... then you will realize how easy it is to... " to start the induction and get them readers certain mindset, then I give two undeniable facts that they confirm in their minds then I present to them the third fact that they will more likely accept (and concerns a product or service). After that you should try to use anchor you have set up in the first place and I bring back that anchor at the end when Sales decision has to be made.
I can feel myself needing to buy something... A bot? For Facebook, Pinterest, Twitter? By Aty? BOUGHT Oh right. Well, OP, in my experience hypnotism doesn't really work in text. You need to be able to do it in person, so that you can manipulate your routine around the person. And it doesn't work on everyone. Source - one of my hobbies is as an amateur magician, practiced a fair amount of hypnotism. Similar with NLP. If you REALLY want to do it, do it in video - so that you can manipulate the tone of your voice, etc.
Yes that's true. I have a degree in psychology as well as i am a writer. Let me tell you its by far the best combination. When i started to combine both i was shocked by the outcome . My clients were getting crazy conversions and from that point on i am truly inspired and obsessed by Hypnotic writing.
