If you are trying to get traffic to a company or organizational related page, there are a variety of things you can do. First, post links to your Facebook presence on any other web properties that you have such as your website, free business listing sites such as yellowpages.com, yellowbot.com or yelp.com (there are dozens of others). You can also "act" as your page and interact with other pages by liking and commenting on other's posts. If you maintain an email list you can do an email blast to people who may be interested in your page's content. Sharing videos, images or other valuable content on your page is also a good way to drive traffic.
Here are some good resources on driving traffic to your page,
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