if the backlink is decent, definitely the backlink because the people you pay to click on your links are usually not interested in your site's products / services, so they'll hardly make you any money...
But a link that's even remotely useful can give a permanent boost in rankings, which can potentially get you unlimited buyer traffic for free. So yeah, I've voted for the backlink
I agree with the rest, favoring the backlink 9ver the visits. 9ne thing, though, if the backlink is very low quality, I'd rather not have it at all so might as well take the visits.
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