I've been targeting various high end financial keywords for my operation. One of them has nearly 1 billion results in Google and is one the most expensive keywords in Adwords. It just hit number 9 today after bouncing around on the second page for the last 8 weeks and working it's way up from 100 over the last 4 months. It's on kids! This keyword at number 10 is worth another 100k a year conservatively for me. Build a logical strategy, diversify, outsource grunt work and build consistently.