Huge Salex Tax/ VAT/ GST Problem

Dr. Tomahawk

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Hello,

I run a few e-commerce websites selling social media services (followers, likes, etc.). The customers are from all over the world (~50% from the U.S.) and coming primarily through search engines.

Unfortunately, the indirect taxes (sales tax, vat, GST) are very complicated as every country has individual rates, registration thresholds, exemptions, rules, etc. Even the U.S have about 50 states with different sales taxes - it's possible that your neighbour in the same state has a different tax rate. It's ridiculous. However, as I have a registered severe business in an E.U. country, I'm forced to do proper accounting and proper tax filings.

When doing this correctly, I must ask the customer for his address and validate the address (if it exists). Then, I have to make sure that I pay the correct taxes to the customer's country + tell the customer the tax rate. However, it is nearly impossible to comply with 100+ countries/ states. Most have registration thresholds which means if you sell below $XXXXX, you are not responsible for paying those indirect taxes (in most countries, the customer is forced to pay them, most don't do it either).

After checking many competitors in my niche (and digital services in general), I concluded that many businesses do not mention the tax rates or validate the customers' home addresses. I assume all my competitors are not paying those taxes correctly.

However, the governments can't check that because:
  • Governments don't know my websites.
  • Governments can't verify where the payment comes from most times (I'm using PayPal mainly, so I have the PayPal customer addresses, but those are not valid all the time). I can track the I.P. and create a field where the customer must enter his address. However, I could also fake this address - it's nearly impossible to check that.

My idea is the following:
  • The customer must enter the address during checkout. I create a dropdown menu with all the countries, and I only include the ones where I'm below the registration threshold/ countries with 0% tax rate. I think most customers will enter a fake address then because no one cares about that.

Does anyone have experience with that? It's frustrating because I also have to proof my local tax office that my sales are not from my local country. Otherwise, I would have to pay our local VAT rate on ALL those sales. Currently, I'm above the threshold for ~20 countries and U.S. states, and most of them are low-volume. It does not make sense to do all the work for that small amount (it's also expensive to pay the tax advisor for that). Furthermore, it's not uncommon that the geolocation of the IP does not match the PayPal address (or the customer's entered address)...

I would appreciate your help if you have knowledge/ experience with international taxes. I have the feeling that I would be stupid if I would declare everything 100% correctly.
 
Hey, a bit of a late reply, but I totally get where you're coming from — dealing with international taxes is a real headache. I'm in the same boat and after some digging, I found a few things that might help:
  1. Merchant of Record (MoR): Personally, I think the best option is to use a service like Paddle. They handle all the VAT stuff for you — registration, payments, everything. It takes a lot of the work off your plate, especially if you’re selling to lots of countries. However, for me, it’s not an option because I haven’t found one that accepts adult sites, which is a bummer.
  2. IP Geolocation & Blocking: You can also check the user's IP address and show a message saying that you don’t accept payments from their country at the moment. That way, you avoid issues with countries you aren’t registered in.
  3. Tax Compliance Software: I’m looking into Quadermo for tax compliance, but there are others like Taxamo and Avalara too. They help automate the VAT process.
Would love to know what you ended up doing
 

If you're facing administrative challenges and costs with tax filings, there are a few ways you could simplify the process:​

a) As you suggested, limiting the countries in the dropdown menu to only those where you're below the registration threshold or have a 0% tax rate could help you reduce your tax burden. However, it’s important to note:​

  • You must track whether the customer’s location corresponds to the country selected in the dropdown, especially for U.S. states and countries with low tax rates. This can be risky if customers choose a country solely to avoid tax.
  • Tip: Consider offering a clear disclaimer about which countries you're currently not charging tax for and that customers must provide accurate information to avoid potential issues.

b) You could consider using tax automation tools like TaxJar, Avalara, or Quaderno. These platforms help automate the process of calculating the right tax rate for each transaction, handling registration, and even filing returns on your behalf. Some of these tools integrate directly with popular e-commerce platforms and payment gateways like PayPal, which would simplify the process significantly.​

  • VAT MOSS (Mini One-Stop-Shop): For EU businesses, the VAT MOSS system allows you to file VAT returns for all EU countries in one place. This reduces complexity, though it’s still essential to track your sales in each country to ensure you're not exceeding the registration thresholds.

c) For U.S. sales, using a tool like TaxJar (for sales tax in the U.S.) can automatically track which states you have economic nexus in and calculate sales tax rates based on the customer’s location. If you’re below the economic nexus threshold, you wouldn’t need to collect tax, but these tools can help you stay on top of which states require you to do so.​

 
Ignore the AI answers above.

As someone that has processed far in excess of a million pounds internationally I can tell you that, by far, the easiest way to stay safe in these matters, especially in the EU, is to just use a payment processor that handles all of it for you.

I am based in the UK and had to deal with MOSS VAT and it was going to be so much work, it would have added about 50% to my workload. I now just have the payment processor take and hand over purchase taxes for me so I don't have to worry about it.
 
Ignore the AI answers above.

As someone that has processed far in excess of a million pounds internationally I can tell you that, by far, the easiest way to stay safe in these matters, especially in the EU, is to just use a payment processor that handles all of it for you.

I am based in the UK and had to deal with MOSS VAT and it was going to be so much work, it would have added about 50% to my workload. I now just have the payment processor take and hand over purchase taxes for me so I don't have to worry about it.
I actually thought that handling OSS (as I understand it replaced MOSS) would be the easiest part. As I understand you only need to file a quarterly report to one country (for me, it's the country of residence), and they will distribute the tax to other countries themselves. I was more concerned with US and other countries.
I really wanted to use the processor that handles international VAT for me, but failed to find one that works with adult websites. Can you suggest one?
 
I actually thought that handling OSS (as I understand it replaced MOSS) would be the easiest part. As I understand you only need to file a quarterly report to one country (for me, it's the country of residence), and they will distribute the tax to other countries themselves. I was more concerned with US and other countries.
I really wanted to use the processor that handles international VAT for me, but failed to find one that works with adult websites. Can you suggest one?
To be perfectly honest; after looking into handling myself, a few different times, I have always thought, yeah fuck that.

I am in the UK, there are 2 options, use a system setup specifically for handling MOSS VAT and have them handle the conversion of value from sale currency to the customers local currency and also the rate of VAT in every customers country and then keep that in a report that I submit every month or do it myself. Doing it myself for 300 payments a month would have been an unacceptable amount of work for me.

I had 2 separate accountants look at it and decide they didn't want to touch it as they had no international tax expert at hand and had already (each) given incorrect advice wrt MOSS VAT tax.

Everyone I spoke to started shaking at the knees at the mere prospect of having to do these reports, I was not going to touch it.

If you're going to handle it yourself just make sure you know exactly what you have to do and do that, you don't want to get on the wrong side of the EU.
 
Why don't you keep a business in the US while selling to the EU? There is almost no way EU can ever find out about this. Or make a company in the UK and sell to the EU. I'm not a tax advisor, but I know someone who own a very large ecom store successfully avoiding EU VAT for nearly a decade now :)
 
Why don't you keep a business in the US while selling to the EU? There is almost no way EU can ever find out about this. Or make a company in the UK and sell to the EU. I'm not a tax advisor, but I know someone who own a very large ecom store successfully avoiding EU VAT for nearly a decade now :)
I wouldn't advise doing it with the UK. Start a company in Delaware and make use of the tax benefits that go along with it. The UK is highly combative to businesses at the minute, costs are crazy high and are likely to rise again over the next 4 years. Steer far away from the UK if you are looking to improve your tax costs for your business.
 
I wouldn't advise doing it with the UK. Start a company in Delaware and make use of the tax benefits that go along with it. The UK is highly combative to businesses at the minute, costs are crazy high and are likely to rise again over the next 4 years. Steer far away from the UK if you are looking to improve your tax costs for your business.
What costs? Don't make profit, move money out of the country later. UK is a very simple and straightforward legislation where you are not bothered by bureaucracy much.
 
What costs? Don't make profit, move money out of the country later. UK is a very simple and straightforward legislation where you are not bothered by bureaucracy much.
Corporation tax is high here, to not make a profit you have to pay wages, to pay wages you need to setup a PAYE scheme and pay into a pension and it all needs doing with a chartered accountant. In the past few years we have had VAT, corporation tax, National Insurance increases with more expected, we have tightening regulations and a down turning economy. The UK would be a terrible choice for a small to medium company to be in, if you have the choice to be in somewhere like Delaware.

However you look at it, the UK will struggle a lot over the coming years, everything is stacked against small and medium businesses.
 
Corporation tax is high here, to not make a profit you have to pay wages, to pay wages you need to setup a PAYE scheme and pay into a pension and it all needs doing with a chartered accountant. In the past few years we have had VAT, corporation tax, National Insurance increases with more expected, we have tightening regulations and a down turning economy. The UK would be a terrible choice for a small to medium company to be in, if you have the choice to be in somewhere like Delaware.

However you look at it, the UK will struggle a lot over the coming years, everything is stacked against small and medium businesses.
No. In order not to make profits you have to send money out of your company somewhere. Btw, no, you don't need chartered accountant for PAYE - why? It's easy.
Corporation tax is high here, to not make a profit you have to pay wages, to pay wages you need to setup a PAYE scheme and pay into a pension and it all needs doing with a chartered accountant. In the past few years we have had VAT, corporation tax, National Insurance increases with more expected, we have tightening regulations and a down turning economy. The UK would be a terrible choice for a small to medium company to be in, if you have the choice to be in somewhere like Delaware.

However you look at it, the UK will struggle a lot over the coming years, everything is stacked against small and medium businesses.
The main benefit of the UK is that if you sell to the EU you have low banking costs and you lay no VAT (because EU will never find out). Also, you have a very simple and straightforward forward reporting process and the tax authorities never really bother you for every single 'mistake' you make. You also don't need audits and accountants before you start making 10m a year.

Yes, taxes are relatively high, but the point is to move the money out by making payments to your overseas company (for 'marketing' for example). This way your accounts in your overseas company are very simple (2-3 big transactions a month) and your reporting is super easy.

Idk if Delaware tax authorities are picky or not. Of course if Delaware tax authorities don't care that much and you can have good transaction fees when receiving payments from Europe, then maybe it's a better choice.
 
No. In order not to make profits you have to send money out of your company somewhere. Btw, no, you don't need chartered accountant for PAYE - why? It's easy.

The main benefit of the UK is that if you sell to the EU you have low banking costs and you lay no VAT (because EU will never find out). Also, you have a very simple and straightforward forward reporting process and the tax authorities never really bother you for every single 'mistake' you make. You also don't need audits and accountants before you start making 10m a year.

Yes, taxes are relatively high, but the point is to move the money out by making payments to your overseas company (for 'marketing' for example). This way your accounts in your overseas company are very simple (2-3 big transactions a month) and your reporting is super easy.

Idk if Delaware tax authorities are picky or not. Of course if Delaware tax authorities don't care that much and you can have good transaction fees when receiving payments from Europe, then maybe it's a better choice.
So I was slightly off in that, post Brexit, UK companies don't have to file VAT on EU sales through the MOSS VAT system, instead it is done through the Non-Union OSS. You still have to do it that way OR file a VAT return in every country in which you deal with.

You can say, just ignore it, and you will likely be fine but I am not in the business of hoping I don't get hit with a huge tax bill if the government decides to crack down on it.

If you're in the UK it would likely be easier to just setup a UK Ltd company but if you are not you would be far better off incorporating in a region where the tax laws are just far more accommodating, somewhere like Delaware.
 
So I was slightly off in that, post Brexit, UK companies don't have to file VAT on EU sales through the MOSS VAT system, instead it is done through the Non-Union OSS. You still have to do it that way OR file a VAT return in every country in which you deal with.

You can say, just ignore it, and you will likely be fine but I am not in the business of hoping I don't get hit with a huge tax bill if the government decides to crack down on it.

If you're in the UK it would likely be easier to just setup a UK Ltd company but if you are not you would be far better off incorporating in a region where the tax laws are just far more accommodating, somewhere like Delaware.
But the same applies to Delaware company. Any company selling in the EU has to file VAT by law, but its nearly impossible to enforce though :)
 
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