Huge FB peaks

upsocl
mundoclay

If you take a look at their alexa stats (I know they can be cheated), there's a huge peak at the very beginning, and all this traffic comes from facebook. Their content is viral blabla, but before it goes viral, it comes the peak.

Anyone has an idea of how they get these peaks of traffic? Ads? Mentions on huge fanpages? Other techniques?

I'm really interested in launching something like this.

Thanks a lot