Hi I need help with How to know you find the right key word? can any one explain the steps you do to know you find the right key, a min I know how to do research but I don't know when I find the right key, if that make sense, what is confuse me is when I find a key word that if you do research with quotes the results shows its easy to rank, but when I research the same key word with out quotes shows its impossible to rank. That means is not the right key that you can make a web site? Because normally people search on Google with out quotes. Please help thanks in advance.