Well you say you have a portfolio, so number one is going to be effectively showcasing that portfolio in a simple and sleek way.
And I will say I did get a number of great clients from BHW initially last year when I transitioned to working on this business full time, but this year nearly all my new clients have come via referrals and LinkedIn Ads. It's crazy expensive CPCs on LinkedIn but B2B is just expensive compared to B2C. It's about a 50/50 mix though between LinkedIn ads and referrals. I certainly really appreciate the referrals and will generally do some free work for the client when they send a good referral my way.
There are a lot of great ways these days to run cost per lead campaigns, if you do that and close the lead with your portfolio and attractive pricing you'll get better and better at it each time.
And I will say I did get a number of great clients from BHW initially last year when I transitioned to working on this business full time, but this year nearly all my new clients have come via referrals and LinkedIn Ads. It's crazy expensive CPCs on LinkedIn but B2B is just expensive compared to B2C. It's about a 50/50 mix though between LinkedIn ads and referrals. I certainly really appreciate the referrals and will generally do some free work for the client when they send a good referral my way.
There are a lot of great ways these days to run cost per lead campaigns, if you do that and close the lead with your portfolio and attractive pricing you'll get better and better at it each time.
