How would you sell this product? (Coffee)

I have literaly tons of coffe at my disposal just for me to start selling it. I'm doing a website, social media and everything but I want to attack every possible way to sell this stuff. Door to door, B2B, everything. The thing is I suck at sales so I want some input from you guys.
What would be your approach?

What kind of coffee?
Is it good?
One brand or many different ones?
Are you a coffee person or did you just happen to find an old abandoned warehouse of well-preserved coffee?

So many questions, so little answers.

Azrak said:

What kind of coffee?
Is it good?
One brand or many different ones?
Are you a coffee person or did you just happen to find an old abandoned warehouse of well-preserved coffee?

So many questions, so little answers.

Click to expand...

Arabic Coffe ( beans, americano, espresso), yeah it's good and directly from the farm, one NEW brand, I met a guy with farms and he sells to coffe shops in a white label manner. We want to start a brand to sell to the public, stores, etc.

Here is my suggestion. There are many groups looking for ways to raise funds, such as high school football teams, little league baseball, soccer, hockey, etc.
I know of only one that sold coffee, and that was a neighbor girl whose dance team was doing a fund raising for a trip to a regional competition. There are various options you could consider. sell bulk,
sell ground or beans in lb bags, etc. You should also check out small roasters who may want to buy bulk. If you'd like to chat send me a message.

I know next to nothing about coffee - just some bits and pieces I recall from one time I tried my hand at working as a coffee shop server. Those were dark times. Apparently my talents lie where there are as little people to interact with as possible. Also working the cashier is surprisingly hard when not in your native language.

That being said, there are few things that come to my mind:

• It might be worth looking at Graham Stephans Bankroll coffee - he has a few videos about his process of creating a brand, marketing it etc. at his youtube channel. Might give you some ideas about what is necessary to create and sell a branded coffee. His situation is a bit specific though as he already had an audience when he started.
  Disclaimer: I'm quite sceptical about some of his investment advices. Also he's kind of a money obsessed freak - but hey, not all his content is bad. And for one I quite enjoyed the coffee episodes, then I quickly became bored with the rest of his advices. (Again, some of the ideas are interesting but I'm generally sceptical about someone telling me how to manage my money too directly. Also I do like to enjoy the life and not just save up so hey. I visit a tea house every now and then instead of just brewing at home).
• There are some sort of coffee conventions where coffee tasters go and pick teas coffees(well I guess I'm just a tea person, sue me). Maybe there is something along these lines in the area? But that might not align with your idea of starting a brand - it is more of the conventional line I'm afraid. Also your farmer colleague is likely more knowledgeable in this regard than my attempt at explaining.
• There are small-ish coffee chains like Harris & Hoole (thats the one I happened to work for ages ago). Not sure if they are still small as they were when they were staring up or if they corporateized too much but finding out some of these small chains could be a way to go since they could be looking for a way to differentiate from their competition. So if someone comes to them and says "hey, we got a great coffee for a decent price" they might be willing to listen.

But hey. I never actually walked the walk so maybe listening to someone smarter than myself might be in order.

The first thing I would do is get your coffee story sorted. Whether that’s the farmer, the farm, the location the history what’s unique about this coffee and what’s the story behind it.

For thousan f years farmers in xzvc havojg been growing this bean due to the unique wether condition making the most chocolatey coffee bean.

Bob is a third generation coffee farmer

the unique location of bobs south facing farm means the crops are water through a natural stream where layers of volcanic rock make the water as pure as can be. The exceptional sunlight for 12 hours a day helps to grow the sweetest, juiciest flavour packed beans.

get the story.

The story will sell the coffee.

check PM