I have a non-trademarked misspelled EMD and based on google the misspelling is searched about 25% of the time (vs the proper one) which is why I bought it in the first place. Also google does not auto-correct since that keyword is also the name of a music band. How would you guys go about developping this for SEO (I was thinking amazon store)? Would you use the misspelling in your on-site articles? in <H1> only? In all tags? For off-site it's easy since I can use both interchangeably. Anyone have any experience doing this? PS: I also own the correctly spelled domain, but I'd rather rank well for the misspell than re-direct to a mirror site and confuse people I think. EDIT: Now I'm thinking maybe I should've posted this in the SEO section.