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How would you make money with $8 CPM?

Discussion in 'Media Buying' started by randyman, Sep 4, 2016.

  1. randyman

    randyman Junior Member

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    Let's say a website charge $8 CPM for a banner ad. At minimum.

    As an advertiser, how would you make money with that price?

    With $8 CPM, my guess CPC is $1 and more. And we're talking about banner ad here, not search engine.

    This kind of traffic is untargeted, people clicking by curiousity, sometimes people clicking by mistake .. if they click at all (isn't industry standard ctr is 0.5% or something?)

    I'm just curious.
     
  2. iantos

    iantos Newbie

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    It depends on the price of the product being advertised on the banner ad. Very expensive products can bring back the advertising cost and even give a little profit. But $8 CPM??? Are there companies that pay for such? I'm surprised.
     
  3. mistaree

    mistaree Jr. VIP Jr. VIP Premium Member

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    At that price, I would make sure that it is targeted traffic, and plus high commission product.

    Accidental clicks at that price is quite risky.