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How would you kick-start a new website with a ~$5k budget?

Discussion in 'White Hat SEO' started by alexa_s, Mar 21, 2015.

  1. alexa_s

    alexa_s Regular Member

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    Let's say you are making an information-based 'authority' website. Health & Fitness for example.

    If you have a few k to spend on the initial (design & initial content already done) marketing, which route would you go? Would you do facebook ads or pay admins to post your links? Buy redirected traffic? E-mail drops? Or optimize keywords and focus on buying links?

    Just curious.
     
  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    If your going to monetize with adsense then you should focus on getting good quality links so you rank in google.

    With 5k im sure your can rank for some good keywords, or you can focus on 100 1k - 3k keywords and that will still bring good money.
     
  3. nakamura

    nakamura Senior Member

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    If you got some good skills you don't need to spend that much cash at all.
    Facebook is a good way to get traffic for a information website.
     
  4. 220hosting

    220hosting Newbie

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    buy high pr private blog post and don't forget to invest on long tail keyword research
     
  5. nikster

    nikster Registered Member

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    Since it is an information-based website, I would go hard on content and social media. Given that there is a lot of information to be shared in your niche, here's what I'd do.

    1) I would pull out every ridiculously long tail keyword I can find with 10-50 exact match searches on adwords. Since it is an information website, I'd focus on "how to", "why do" etc... Pick one topic for each day and throw a piece of content on it. Make sure your on page SEO is at its best and share the content on your social medias. @t0mmy talked about this just recently. This doesn't have to be award winning content, it rather needs to be straight to the point, answering the long term query. Bullet points are great for such content.

    2) Content Syndication Networks or Content Distribution Networks (call em what you like) - if I was to spend money on an info-website, I'd do it there. Here you can check out some websites similar to Outbrain. Here you can find a good comparison study on Taboola, Outbrain and nRelate. However, do not waste your money on these networks if your content is represented by the 5 dollar, 500 words value. You don't need to revolutionize your niche, but you need engaging and well written content to maximize your roi from these networks.

    3) Create infographs and share them on the above mentioned networks and your social media accounts. This is a great example of a creative infograph, just look at the amount of shares at the bottom.

    4) I'd learn to use the hashtag properly. This learning is free, so your budget won't suffer.

    But that's just me. I'd spend my money on the creative side, rather than the technical side (buying links) and pray that one of my pieces gets re-tweeted by Lady Gaga through one of my #hashtags :)
     
    • Thanks Thanks x 2
  6. alexa_s

    alexa_s Regular Member

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    Very helpful & practical post, thanks :rolleyes:
     
  7. contentdarknight

    contentdarknight Jr. VIP Jr. VIP Premium Member

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    Facebook is a good now a days to start with. I will suggest that. It will get you good traffic.
     
  8. smartboyhere

    smartboyhere Power Member

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    If you need Quick Turn over Go with FB ads or some paid advertisement , The only risky part is you must have knowledge and dont invest all your money at a time.
    If you are looking for long term turn over and steady without Risks, Go with SEO. For your budget you can rank more no of keywords.
    Also don't go with blackhat SEO techniques.
     
  9. Yasin Rishad

    Yasin Rishad Junior Member

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    If you time and better skill i believe you do not need spend that much money. it is better to research myself and developed backlink myself as regular basis.