How would YOU brand an Instagram Store?

Hey guys!

I am struggling with the question 'How should I brand an Instagram Store account' the last few days. I researched through a lot of different 'stores' on Instagram and what I see is the people who are constantly promoting their product in the posts get absolute shit engagement.

That's why I am asking this question. What do you think is the best way to keep the engagement and promote 1 specific product? I want to sell a certain pair of sunglasses (In the near future, when the sun is back , and have some nice and good looking pictures of people posing on beaches with the glasses. What I think is that I won't get likes at all on those pictures. That's what I see on similar pages.

So what do you think?

My thought was to make a sort of 'travel' account with beaches and shit, plus to promote the website in the bio and post a picture of the glasses once in 4/5 pics. However, I want to attract people who think the glasses are cool and in this way, I can't totally 'brand' the glasses. So I am confused

Hope to see some replies!

I would create 1 store account that would mix some lifestyle/travel high-quality pics and people posing with glasses. I would promote once or twice a week only. You can also do giveways to capture potential leads. You could also get 2/3 similar accounts to push traffic to your store account or to your store. You can find good inspiration on a case study for sunglasses. Google "How I Made $8,873 In 31 Days Selling Sunglasses" (I can't post the link). It's quite informative.