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How well do QR codes work in UK now?

Discussion in 'Mobile Marketing' started by nicknax, May 26, 2014.

  1. nicknax

    nicknax Newbie

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    Do people still scan QR codes (if they ever really did) in the UK?

    What I'm looking for is anyone with any stats they have on recent usage, assuming the qr code is reasonably well presented - eg on a flyer or something with some indication that scanning is going to be worth it.

    I know hardly anyone uses them on the advertising stuff. But even a low scan rate might be of value.

    (I know I can test this in the real world and intend to. Just want an idea of other's experiences.)

    (I put this under mobile because they're really aimed at mobiles.)
     
  2. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    I dont think most people scan QR codes.

    Its rare to see them here in uk.
     
  3. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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  4. illfounded21

    illfounded21 Senior Member

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    From working in corporate FMCG marketing... QR codes are dead. Anyone who tells you otherwise is completely out of touch, or a liar.
     
  5. nicknax

    nicknax Newbie

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    Yeah, that's my judgement too. But you've more to go on than me.

    In researching, the only ones upbeat about them as far as I can tell are those trying to sell them to businesses. So they have to be.

    Do you know what types of numbers we're talking about?

    Say a flyer that's done reasonably well, what type of ball park are we in - 1 in 100, 1 in a 1000 scanned?

    I've seen no real stats except meaningless stuff like n% of people said they'd scanned one in the last m months.