How Uber and other digital platforms could trick us using behavioral science

xanadu512

Newbie
Joined
Jul 22, 2014
Messages
44
Reaction score
7
Interesting read:
http://theconversation.com/how-uber-and-other-digital-platforms-could-trick-us-using-behavioral-science-unless-we-act-fast-116722

"For example, if the app recognizes that you are drunk or in a neighborhood you rarely travel to – and one that its data show is high in crime – it could charge you a higher rate, knowing you’re unlikely to refuse."

Welcome to the future.
 
Back
Top