how Trustpilot make money?

isn't it free?
what's the revenue scheme of Trustpilot?

ojsun said:

isn't it free?
what's the revenue scheme of Trustpilot?

Click to expand...

Trustpilot's revenue plan primarily relies on its paid services, including subscriptions and advertising for enterprise customers. Enterprises can obtain more functions through payment, such as obtaining customer feedback, analyzing data, displaying brand reputation, etc. In addition, Trustpilot also increases revenue by providing marketing and customer relationship management tools. These services aim to help businesses enhance their online reputation and customer trust.

chloe zhao said:

Trustpilot's revenue plan primarily relies on its paid services, including subscriptions and advertising for enterprise customers. Enterprises can obtain more functions through payment, such as obtaining customer feedback, analyzing data, displaying brand reputation, etc. In addition, Trustpilot also increases revenue by providing marketing and customer relationship management tools. These services aim to help businesses enhance their online reputation and customer trust.

Click to expand...

its quite complicated n not really shown on the surface.

Free? There's no such thing as a free lunch! Yea, it's a free service for buyers, but businesses cover the costs. Businesses pay for plans to get features like review invitations, analytics dashboards, TrustBox widgets, and on-site widgets. There is also ppc advertising on their site where businesses can pay to move up in search results when their best reviews are promoted. In addition to that, Trustpilot also charges extra for API access and custom integrations. In brief, it’s a free platform to use for users, free for users, while brands pay for it and you can't imagine how big money they are making using this business model since a lot of people check reviews on their site when they are gonna buy a new service.