I see a lot of questions asked by people recently about how users can get to the front page of Google. Most people are focusing so much on the off-page factors: backlinks, social shares, and PBNs, that they overlook the most important factor in success with affiliate marketing: content. People understand that content is king, but not everyone has a solid idea of how to strategize their content for maximum returns and rankings. There isn't a magic formula that is guaranteed to work, but from working with large scale PBN owners for several years I have noticed some principles of success that can be applied to any niche. Success Factor #1: 1,000 Words is the Minimum. Anything less than 1,000 words per post is simply not going to have the meat behind it to ensure high rankings. If you don't have a 1,000-word post on the topic you want to rank for, then someone else will. What piece of content do you think will be easier to rank? What post will offer more value to the visitor? There simply isn't words to make a 300, or even 500 words post authoritative. Success Factor #2: Heading tags are critical. Every post needs to have all of the correct headings of H1, H2, H3 in the right syntax and in descending quantities. Your H1 tag should be in the template of your site as the title. If your post is about 'The Benefits of Probiotics', then the H1 tag should be applied to this text. The H1 tag is the most important attribute in on-page SEO. Some Wordpress templates do not specify this title tag, so it's important to check to see if it's being used or not. To see if your site is using the H1 tag. you can view the source code of your site and use Search and Replace function to search for '<h1>'. If this tag is not being used, you can either add it into your Wordpress template via editing the template, or you can change to a theme that supports this. I cannot stress how important having an H1 tag is! The other tags are H2 and H3. The H2 tag should be used once for the second most important heading in your content. If you are writing a post about 'The Benefits of Probiotics' using the H1 tag, the second heading could be 'What are Probiotics?', or 'Why should I use Probiotics?' The H2 tag is added in the Style section of most Wordpress editors. You should not use the H1 or H2 tag more than once. From there you should be using the H3 and H4 tags for your other sections. Your keyword needs to appear in at least one heading per post. Success Factor 3: Keyword Density is not as important as LSI! LSI is King! There's a lot of contention about what's the right keyword density. The truth is that as long it's around 3~5% you will be good. There is no sense in optimizing this metric as it actually has very little to do with your success or failure in the search engines. The third most critical success factor is using LSI or https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/ as a guideline for writing your posts. In general, you should write content from the perspective of your visitor. How are they going to find your content? What terms are they going to search for? Instead of having The Benefits of Probiotics as every title, what other terms are they going to search for? What are the synonyms are they going to use? Probiotic pills Probiotic supplements Pills containing probiotics etc These synonyms and variations should be used liberally throughout the article, ensuring that you are covering the main keywords and each possible variation. An article that has one keyword throughout the post is not going to rank well. Why? Because it is unnatural. A real post such as this one is not repeating the same keyword over and over; the article has a natural flow to it and provides real value. You do need to strategize for the different synonyms and variations for LSI as a method for optimization, but if you do it for the sake of rankings then you are doomed to failure in the long-term. On the other hand, if you focus on delivering unique value to your visitors, then you will have a much easier time, and you will build a real business. Anyone who is struggling with ranking their sites will have much more success with following the above principles. Providing 1,000 words of well-written content, using the right headers and optimizing for LSI will go a long way to securing victory on the search engines.