How to work on SEO funnel?

Hello All,

I want to create a funnel for SEO to track which keyword led a visitor to fill out a lead form. I am getting queries on my website right now, but I don't know which keyword helped that.

Any suggestion or resource is appreciated.

If you want to track which keyword led a visitor to fill out your lead form, you can use Google Analytics. Set up goals in Google Analytics to track form submissions and enable keyword tracking. This way, you'll be able to see which keywords are driving conversions.
Try it, it should work in your case.

In the google search console you'll find performance option. Here you can track your Keyword which ranking in the Google SERM.

Get Google Sitekit and link GSC + Analytics
You can track both from WP plugin page