How to train employees?

Hi,

anybody learned SEO in a agency? How did you learn SEO? Did you read only books and blogs and started in small projects?

In my opinion, the best thing to start with is content/onsite SEO. Showing them how those concepts influence the search engines. Afterwards explaining how different metrics are important and gradually moving to offpage.

I agree with @PHPInjected.

Start with onpage/content. Plus things like real outreach to real sites if/when possible or other non-spammy link building where even if you do it poorly you probably won't get penalized.

Personally, I start by talking about onpage and then send assorted recommended reading intermittently about offpage.

Then once they have some context talk about more complicated offpage projects.