You can track website traffic using tools like Google Analytics, which shows visitor data, sources, behavior and more to help optimize your site's performance and marketing efforts.
These platforms estimate web traffic using various data sources (browser plugins, ISPs, panel data, etc.):
SimilarWeb – Shows traffic sources, audience demographics, top pages, referral sites, paid vs. organic split, etc.
Tracking website traffic is essential for understanding your audience, optimizing SEO, measuring the impact of strategies like content updates or backlinking, and evaluating campaigns such as boosting posts via Facebook ads, as we discussed.
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