Hello, I have a cpa/pay per call offer that is targeted towards elderly that need medical alert systems such as Monitors in case they fall will alert local emergency services, things of that nature. I have been using adwords for certain things lately but its a bit expensive. Does anyone know of any ways to find leads or lists of people who would be in need of such things. And do you think a direct mail approach would work in this type of niche. Any feedback would be appreciated.