How to Target Birthdays through Facebook Ads (Pure Value)

I don't have to explain how powerful this is and why every store should run birthday ads. With the right approach, this could be your 'set it and forget it' ad running 24/7 for 365 days, making some serious

With birthday offer ads you can:
▶ Reactivate buyers
▶ Retarget website visitors who have a birthday this month
▶ Acquire new customers
▶ Acquire new customers by targeting those who have friends with upcoming birthdays

Targeting:
Demographics > Life Events > Birthday > Upcoming Birthday
Upcoming birthday

Demographics > Life Events > Birthday > Birthday Month
Birthday in January
Birthday in February
Birthday in March
Birthday in April
Birthday in May
Birthday in June
Birthday in July
Birthday in August
Birthday in September
Birthday in October
Birthday in November
Birthday in December

Demographics > Life Events > Friends of
Close Friends of Women with a Birthday in 0-7 days
Close Friends of Women with a Birthday in 7-30 days
Close Friends of Men with a Birthday in 0-7 days
Close Friends of Men with a Birthday in 7-30 days
Close friends of people with birthdays in a month
Close friends of people with birthdays in a week

To make this powerful, you can narrow the targeting (MUST ALSO match) with:
▶ Your niche audience ('I love Pitbulls',...),
▶ Create 1% lookalike audiences from your buyers, ATC, newsletter, ...

You can also create an ad where they have to leave a comment, connect that ad to your messenger bot and follow up.NOTE: don't break FB rules! Ask a question easy to answer - an example for hair extension store: What's your hair color?

Don't forget to retarget visitors of birthday landing page with a discount to maximize the profits.

I hope this helps!

You just shared a really nice niche.

Nice angle!

Nut-Nights said:

You just shared a really nice niche.

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This is a true evergreen niche too.

Nut-Nights said:

You just shared a really nice niche.

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Thanks for the appreciation.

TheVigilante said:

Nice angle!

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Thanks a lot

really good share mate! thanks

MisterF said:

This is a true evergreen niche too.

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Yes it is

MEng said:

really good share mate! thanks

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You are welcome buddy.

Awesome. Thanks!

learnerforlife88 said:

Awesome. Thanks!

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You are welcome

RayChand said:

Great work mate, these are the shares that make BHW great

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Thanks dude.

I did that some times when I had dropshipping store and it worked very well.
thank you for the share

elfrost said:

I did that some times when I had dropshipping store and it worked very well.
thank you for the share

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You are welcome mate.

How do you set up the bot comment thing I tried with many chat bt didn't get it right?

Wooooooow! Thanks you sir!

chimatim said:

How do you set up the bot comment thing I tried with many chat bt didn't get it right?

Click to expand...

Sorry mate. I don't post anything about this.

Very nice, thanks.

OP you are awesome, it's really one of the best ideas for selling present etc on facebook. I shared it to my friend who sells chocolate in wooden boxes.

Thanks a lot op!

Bookmarking this!
Amazing niche I never thought of, thanks!

Brilliant stuff! Thanks for the share!

Great info! Exactly what I was looking for!

One question.
Is there a way to target people by name?
Or include their name in ad post, like: Hey Martha, happy b. etc?