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How To Successfully Use Twitter for SEO

Discussion in 'White Hat SEO' started by Kosher1, Jul 26, 2012.

  1. Kosher1

    Kosher1 Power Member

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    All you hear here on blackhatworld is people buying Twitter followers, Facebook fans and YouTube views, maybe it's out there but I have not come cross a decent article that tells you how to utilize Twitter for benefiting your SEO.

    Twitter is one of the most powerful SEO tools your have in your arsenal, if you know how to use it!!!!

    Below is data i collected, a method that worked well for me and would like to share with you, to see you succeed as well:

    1) Engage with "maven" Twitter users in an effort to get them to Retweet your updates, share your content, and tweet links to your site. These shared links ARE factored into the rankings for Google & Bing's universal search results. These links are also do follow in the data that Google & Bing get from Twitter's "firehose"

    2) Use your company's Twitter profile or create a profile representing a company employee to build relationships with other people in your industry. Share their content, engage with them, share your (quality) content with them. Through that process, you will naturally build exposure of your content, resulting in more links. You will also have a higher success rate of DMing or emailing these people with requests for them to link to your content or write a guest post on their site.

    3) Use search.twitter.com religiously. Better yet, use Hootsuite or Tweetdeck and set up saved searches monitoring people talking about your industry. Connect with these people, answer their questions, help them share their content, and build relationships.

    4) Not only will you more retweets and shares from other Twitter users (Google & Bing both confirmed this factors into rankings for universal search!), but you will also increase your site's exposure and your chances of getting more backlinks to your site from other blogs and websites around the web.

    5) Never discount nofollow links, you'd rather a nofollow link on a site with PR than a ******** from a fresh domain - just because it is nofollow doesn't mean it is discounted and the links are always spidered.

    6) Remember to post tweets with links when your target demographic read tweets, get them retweeted and do not forget to ask for RT's - the more eyeballs see it the more likely you are to gain links and people to read the articles/webpage etc...

    7) Finding and engaging influencers- Using tools such as Klout and PeerIndex, you can easily find who is the authority (or at the very least quite popular) when it comes to topics relevant to the client you are creating a strategy for. By engaging and enlisting the help of these influencers, you can ensure that your content is placed somewhere reputable as well as authoritative. Also, influencers are obviously already advocates of social media, so your content will be socialized amongst those who are most interested & therefore will organically gain importance (or even go viral). This will cause it to be seen by search engines as important & therefore you will get the most out of the content you create due to both placement & amplification.

    8) Finding & engaging "fans" - If the client you are building for is already active in social media, then chances are they have Twitter followers. You can engage these fans & use their help to place or share content you create. These "fans" are already interested in what you have to say simply because they care enough to follow the brand or organization on Twitter and therefore will serve as social media advocates for both your client & your content if you include them in your strategy.

    9) Knowing what matters - Using Twitter, you can jump into conversations relevant to your client/their industry as they are happening! This can easily create bonds between you and those who you will want to share/place your content. There are so many tools you can use to even narrow search by niche, geographic location, Tweet sentiment, etc to ensure that you know exactly what is important to those you are outreaching to- enabling you to participate as well as tailor content to these topics/needs.

    10) Become an influencer - Over time, if you engage & interact correctly, you can be seen as an influencer in a specific relevant industry. This will make socializing and placing content infinitely easier- Twitter users or bloggers will start coming to YOU asking for content. Given Google's increasing implementation of author reputation & authority into search as well as the rise of social search, becoming an influencer will ultimately be your goal with any social media strategy.

    Use it! Information is your key to succeeding !

    Please REP and hit the THANKS button if you found this useful. Also please provide your input and other methods, we are all here to share and succeed!

    Cheers Ya All!
     
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    Last edited: Jul 26, 2012
  2. ofuture

    ofuture Jr. VIP Jr. VIP Premium Member

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    Thanks a lot for sharing this useful information. I'm bookmarking it through read it later. Will check soon and let you know!
     
  3. good share, thanks mate...
     
  4. walon

    walon Newbie

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    Learn a lot from this, thanks
     
  5. belfastbaps

    belfastbaps Newbie

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    some good info,thanks
     
  6. abcoo

    abcoo Newbie

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    great post. I don't see people talking about twitter for SEO much, but I have seen tests that prove how powerful this can be for ranking in google
     
  7. Kosher1

    Kosher1 Power Member

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    Glad it's enjoyed. Now utilize it!!!!
     
  8. commenting shop

    commenting shop BANNED BANNED

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    Most of you already how to use Twitter - for status updates, exchanging messages, posting on-the-go photos or even for link dissemination. What you probably don't know is how to tap the power of Twitter for SEO.


    I'm not about to say that it is the best place to start planting backlinks. No. Well, okay, it can be beneficial in rare occasions but it is more often than usual, not. Read on to find out why.


    What is Twitter


    Twitter is social networking at its simplest. The platform allows a user to send short blurbs called ‘tweets' to his ‘followers'. Links and images may be attached to each tweet but the entire message must stay within the 140 character limit.

    Many businesses sign up on Twitter to use it as an advertising medium. When a user tweets about something, his followers instantly receive it. If the tweet is interesting or compelling enough to share, the followers may re-tweet (RT) it, and then his followers may re-tweet it again - and so on. So here, the more followers, the better.


    Twitter SEO


    As far as backlink building is concerned, you must know that Twitter links are ‘nofollow'. Although SEO experts have concluded that these types of links are not entirely deplete of backlink juice, it is still not a one-off deal. Google may only credit a nofollow backlink if the post goes viral or if somebody with authority (huge network, well known brand) re-tweets it. On the bright side, Bing and Yahoo doesn't care for the nofollow attribute and will credit the backlink towards your site's ranking.

    But Backlinks aren't the only stuff that drive SEO. With the right followers, Twitter can be a great channel to direct targeted traffic to a website.

    Keywords also play a role in Twitter in the form of hashtags (#topic). Frequent use of hashtags enable the platform to determine trending topics and at the same time allow users to easily search for related tweets.


    Wider Reach

    Twitter's privacy setting is as simple as a yes/no question. Tweets from a public account may be accessed by anybody, so a quick hashtag search can expose it to more users. The wider the audience reach, the higher the probability that your messages are passed along, and so the links on it get more visits.
    Another great feature of Twitter is its integration to other social platforms, like Facebook, Instagram, Pinterest, Digg, and many others. Each tweet also has its own URL so even somebody without a twitter account can access the it.
    Tweet Tips
    Twitter is really one of the sweetest things that happened on the internet. Its user-base is growing by about 1.123 million new accounts per day! There's no doubt that it's a great place to tap SEO juice.

    Here are my short and tweet tips on how to effectively use Twitter for SEO:



    • Blast out RT-worthy tweets everyday (tweet funny, tweet useful, tweet current)
    • Engage and interact (reply, re-tweet, favorite tweets)
    • Follow the trends (hashtag it!)
    • Don't be a snob (mention, follow back, thank your followers)
    • Don't buy followers (real people followers are better than robots)
    • Integrate Twitter to your other social media accounts
    • Promote your presence (provide ‘follow me' links on our website, fan page, etc.)
     
  9. Kosher1

    Kosher1 Power Member

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    GrEat info. Thanks for the share.
     
  10. hawgbert

    hawgbert Jr. VIP Jr. VIP Premium Member

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    Thanks for posting. All very good ideas that I'll have to put on my "To-Do List".
     
  11. Muscovy

    Muscovy Registered Member

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    I use twitter for SEO as in, getting URLS indexed.

    just send out a tweet with URL in it + a few trending topic hash tags. BLAM. repeat off a few large accounts, indexed within 48 hours.
     
  12. B. Friendly

    B. Friendly BANNED BANNED

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    http://en.wikipedia.org/wiki/Maven

    Why would anyone do a "quick hashtag search"? This sounds like one of those "made-up positive points" that sounds good when you read it, but when you think of it, how many people are going to copy a hashtag and then run a Google search on it?

    TBH, I didn't like the 2nd essay. First, it's already posted on another website with no source referenced. Second, it's the standard dreck the OP was referring to, with all sorts of glittering and lurid generalities that really do not mean much to the person that is learning. Maybe it doesn't mean much to the experts either, IDK. What I do know is that it is packed with shiny, glittery "fluff" that annoys the hell out of me when I'm reading.
     
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  13. Kosher1

    Kosher1 Power Member

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    :) Do you don't like the fluff from 'commenting shop' --- its all good, thats why its a forum for us to all interact :) but i hear your point!
     
  14. abuhanifa

    abuhanifa Senior Member

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    bookmarked . thanks for sharing .
     
  15. Danny1111

    Danny1111 Elite Member

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    I don't see how Twitter could be any more useful now than it was when Tweet Attacks was first launched... back then it was pretty good as not too many people knew what was happening.

    Now use it only for getting links indexed - not much point spamming CPA as low quality - lots of complaints.
     
  16. paulwilliams972

    paulwilliams972 Regular Member

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    There is good information, really helpful .Thanks
     
  17. Kosher1

    Kosher1 Power Member

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    You may want to utilize other options on the list.
     
  18. NikosX

    NikosX Power Member

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    come on! really?
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    good info shared here bro.

    also add that you can "automate" the task a little with Youlikehits's tweet module... ;) Twist and turn it a little and you have your super twitter automated backlinks.
     
  19. teddyzz

    teddyzz Registered Member

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    thanks for this useful information..thnxx a lot :)
     
  20. MMG10

    MMG10 Newbie

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    thanks so much!