Hello all! I will be building a niche website with a lot of information (10k-20k words) on specific subject. This will be my first legit white hat long term site, also with programmer on board for software development that will be sold on the site. I have done some keyword research and I have some questions about writing content for those KWs. I can write a lot of information on this keywords but some of them will overlap, especially due to Hummingbird. So thats my first question: How to write content that overlaps with other content in the same website? Other thing I have never been able to fully solve is how to structure this information. What do I put in home page? Do I make a navigation? I won't be adding new articles after I finish the initial content. Can anyone provide any information, links or books on this subject? The issue here is not actually organizing the information for reader but rather organizing it for reader and the search engines. Thanks!