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How To Structure A Website That Targets WEALTHY Clients Only?

Discussion in 'Web Design' started by GSanders12, Nov 21, 2012.

  1. GSanders12

    GSanders12 Registered Member

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    Hey guys, i am going to create a company that markets to the wealthy demographic only and I am getting my web site made by a professional designer.

    Regarding the structure of the website.. such as what PAGES to create and what FUNCTIONS to have, etc... what I am asking is:

    How can I CONNECT and correctly TARGET the Wealthy demographic when they reach my web site ? How should the site be structured with what add ons and options and such that will appeal to them?

    PS: It is a company that offers only a membership fee that is to be paid monthly. The services are kind of like a lawn care company but more home based services and its more exclusive.

    Thank you so much and I can't wait to hear your feedback!
     
  2. sirgold

    sirgold Supreme Member

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    Make them pay with a premium subscription and good public hype detailing the clear benefits that need to be compelling enough or you're gonna find yourself with a ton of chargebacks. This weeds out leeches like no other model. Alternatively invest in the promotion of luxury items that a lower income demographics simply won't be interested in. Easy peasy.
     
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  3. GSanders12

    GSanders12 Registered Member

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    Thanks for the great feedback!

    I am doing all of that for sure but haven't thought about the promotion of luxury items! That sounds interesting.

    So when you say invest in the promotion, you basically mean for me to promote luxury items to them such as hand bags, boats, high end suits, etc. ?

    Thanks again
     
  4. GSanders12

    GSanders12 Registered Member

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    Bump :)
     
  5. DavidG

    DavidG Newbie

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    thank you fro showing how to target wealthy clients
     
  6. OrangeNRG

    OrangeNRG Jr. VIP Jr. VIP Premium Member

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    Lots of empty space, or white space. Check out the Rolex and Louis Vuitton websites. Yes, I know, super late... lol, deal with it :D
     
  7. subster

    subster Elite Member

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    Would you pmme your site?
     
  8. ff1227

    ff1227 Junior Member

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    The obvious answer is to start with a niche only wealthy people would be into to begin with. If you're Googling for a "Yacht club license", you're not poor. Otherwise, there's always going to be some of the Walmart crowd mixed in.
     
  9. radarsurge

    radarsurge Regular Member Premium Member

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    wrong. rich people are impulsive and competitive. Think like this, "Johnny got a Chanel bag for his girl, I'm gonna get a bigger one."

    What's the obvious best choice for marketing here? Facebook. Obviously an awesome luxurious website is in order...
     
  10. Duffers5000

    Duffers5000 Elite Member

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    First you need to build a quality website. It must be 100% legitimate with correct accreditation of brands/suppliers. You must be able to reassure that you are an appointed agent of the brands or products you purport to represent.

    Its a fine balancing act but you have to focus on exactly who you are and who your target audience is. One false move in your branding will set you back. For example if you are selling watches, Brands like Jaeger Le Coultre sits well with Rolex, Patek Philippe,Vacheron Constantin. and yet despite being in the same price band watches Like Jacob are in a different box. So be targeted on your market and dont drop in Raymond weil just because you have been offered the agency.

    The main thing is that you are becoming a brand yourself. A brand that people are proud to say they purchased from. Wealthy people dont crawl around the internet for bargains although they will look for value. Ultimately they will not buy the cheapest offering but the one from the shop/website with social clout. Obviously you cant compete with 100 year old businesses but If you can offer your service as savvy for smart buyers without mentioning cheap anywhere then you have a platform to build from. Wealthy people flaunt their purchases and will be asked where they bought it. You need to reach a place where your site looks so good and your service is talked about for people to happily state "I bought it from website..com"

    Pretty much hard work to be honest. Anyone I know that has had success in this field has tended to move in those circles and been in a position to invest some funds on sponsorship and charity auctions that kind of thing, but I am speaking of Luxury your end goal may be providing services to moneyed people who want quality and dont mind paying for a proper job. If its a trade/artisan service you are selling then word of mouth will be a great start and in tight social circles word spreads fast.
     
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  11. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Thread moved to the Web Design section, since this is
    not really a Graphic Design issue, but rather, a web
    design layout issue you are discussing here.

    "Wiz"