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How to structure a converting video sales letter??

Discussion in 'Making Money' started by Bluedanger, Jun 23, 2016.

  1. Bluedanger

    Bluedanger Junior Member

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    Hi Guys,

    my broke ass can't afford a vsl course at the moment :/
    I have been looking on google and even here on how to make a converting sales video.
    I am not asking for a script, but I want to know what the elements and sequence should be?
    I understand it should contain emotional elements, explain the benefits, and call to action, but in what sequence should I do these things?
     
  2. vpnguru

    vpnguru Registered Member

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    Few tips
    1. Keep your video short
    2. Keep your video to the point
    3. Be honest to your user
     
  3. Reaver

    Reaver Jr. VIP Jr. VIP

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    Your video does not have to be short. I've sat through 10 minute sales videos before. As long as it's structured properly, people will sit through it.

    Unless 10 minutes is what counts as short.

    The elements of a video sales letter are the same as the elements of a written sales letter. You need the following (in this order):
    1. Headline. In a video sales letter this would be your opening sentence. For example "What if I told you you could make $1 per second using nothing but a paper clip and the power of your mind?"
    2. Tell the person what they're about to learn/get. I.e. "I've discovered a way to remain young by rubbing your face against the wall. I'm here to share that with you."
    3. Introduction. Tell the person who you are. Also use this moment to connect with your viewer. "My name is Iluv Ass, and I'm a porn addict just like you."
    4. Tell a story. There is always a story to tell for a sales letter. If you don't have a story, you don't have a sales letter. "After years of frustration with my dog peeing on my leg, I decided to do something about it. Here's what I tried." The story is probably the most important part of the sales letter. People NEED to be able to connect and relate to you. If they don't like you, they aren't going to buy from you.
    5. Explain how your product/service ties into your story. "And that's when I discovered I could clip my toenails using a special type of toothpick bent in the shape of a crescent moon."
    6. Explain your product/service. "This is how the toothpick toenail clipper works."
    7. Tell the viewer how this stands out from the rest of the products/services on the market, and how it's going to benefit them. "Your dog won't keep peeing on your leg. You'll save hundreds in laundry costs. You won't smell like pee. You'll be able to go out on dates and live life to the fullest. And, unlike comparable products, our product is 100% vegan. There are no harsh chemicals. We even had it blessed by river gods."
    8. Ask the viewer how much these benefits are worth to them. "Now you might be wondering how much this is all going to cost. Well, how much would you pay for the benefit of [rename a couple of benefits]. How much do you think that's worth?
    9. Name your price buddy. Don't justify it. Just name it. Someone, somewhere is going to pay for it. "I'll give you the monkey cleaning system for $997."
    10. Give them a solid guarantee. If you don't offer a money back option, you can still use a guarantee. "I promise you'll love my product. If you find it defective, I will replace it free of charge." Or "If, after 30 days, you aren't satisfied, I will give you a full refund, no questions asked." People like to know they can get their money back on purchases. It makes them trust you more.
    11. Recap if you want, but at this point you really don't have to. But it is good to remind your viewer. The more times they hear or read something, the more likely they are to purchase it.
    12. Call to action. Give a strong one, not a weak one. Don't just put "If you're interested, the order button is right below here." Ask for the sale. "Use the order form below to get the magic flying broomstick that will change your life, and make your husband scared of you."
    It sounds complicated but it's really, really not. It's actually pretty easy to put together. You'll find that while you're writing it, you will automatically insert emotions into your sales letter. For example:
    • "I was so happy when she broke up with me, I ate an entire cake by myself. It was while I had a forkful of root beer cake in my mouth that I realized I could change the world if I shared my technique with everyone."
    • "I could finally go to sleep knowing that my fish wouldn't jump out of the tank and try to kill me. And let me tell you, that first night of sleep was probably the best night I've ever had."
    • "I was so frustrated. Why wasn't I shrinking? Was I doomed to be 6 feet tall forever?"
    What do all three of these sentences have in common? You're connecting with your audience by describing how you felt emotionally. That is how you get them to like you. They think "I know exactly how that feels. This person can relate to me. This person knows what I'm going through. I'm going to keep watching/listening to them, because they can probably help me."

    That's just a simple tutorial to get you started. If you use two or three lines for each of these points, you should wind up with no more than 36 sentences for your script. You should be able to read that out loud in way less than 10 minutes. But a slightly longer script isn't going to kill anyone. As long as it's structured properly, you'll make sales.

    Questions?
     
    • Thanks Thanks x 1
  4. UptonGoodwin

    UptonGoodwin Power Member

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    Just go out and find other people using video sales letters and copy what they are doing. Find someone in your niche and copy their structure and you will probably be on the right track. Really though, you should be prepared to make multiple video sales pitches and be prepared to have to split test them to find the one that will convert your traffic the best. There's not one right answer to this.
     
  5. Bluedanger

    Bluedanger Junior Member

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    This is what I needed. Thanks for replying with that information!