Yep i agree. you need to look at yourself and find out what your really good at. You can go out and buy all these downloads that tell you to do this or tell you to do that. Then come to find out that your not really good at that or understand it and you have now spent money on something that you are not going to do.
Once you know what you want to market then do some research in your local market to see who you are up againts. Then find a company and offer your service for free if they will give you an referance once your done. Then grow your business from this.