You can easily create a token with a generator like this
https://vittominacori.github.io/erc20-generator/
and deploy it f.e. on a testnet to see its effect. This generator free on the testnets. Once you have that, you can deploy your own. It is limited but a great start.
Follow one of the instructions:
https://blog.goodaudience.com/build...ecr20-token-in-less-than-an-hour-d4d4c7a14b1e
I recommend using Kovan or RInkeby testnet since the faucets are easier to get test coins.
Once you have it deployed, add it to your metamask and play around with it. Go to sushiswap and add liquidity so you can trade it (uniswap has gotten too complicated with their new lq). Test it with a few friends. Since it is all on the testnet, no money is involved.
Evolve from there with your mechanisms like burn / automatic distribution. Once you have that, study the reddit forums on new moon coins - and see how much marketing is involved today to even make a little notice on the market.
New, professionally done coins include in their launchplan
- automatic distribution of the token to tons of tokenholders to claim "10k holders in 24 hours!"
- smm services to get "so many telegram members!"
- pay crypto promoters to retweet / follow them on twitter
- once they have more money pay influencers on youtube / tiktok to make shoutouts
- some also will do a presale but that requires additional buzz
the newer coins also do automatic buying of each of the coin sales to a marketing fun - if you go through the reddit page, and study a few sell pages you will notice the patters.
Once the coin is launched, whale protection is a problem, and you need bots to keep your price steady for long enough so buyers get comfortable with the coin.
then of course promotion / upsell through listing on coingecko / cmc / and other venues etc.
But just playing around? Do Rinkeby testnet or use BSC testnet.