How To Specify Targeting Option In Google Ads
- Thread starter BuyFame
- Start date
ppc_expert
Regular Member
- Oct 22, 2009
- 488
- 168
It audience section you can choose age, In device section you can choose desktop.
How to choose browser, i am helpless bro
roydan
Elite Member
- Dec 17, 2013
- 5,633
- 14,565
I use pixel manipulation to target specific browsers / OS:
Run the campaign (either on tCPA or cpc - If this is a new account I's start with CPC and later on switch to tCPA).
The trick it to never fire a conversion pixels for users who are not using the browser or OS you want to target.
I used to fire a conversion for every visitor from my targeted browsers and after I saw that Google provided 95%+ from the browser I wanted, and then moved the pixel to the typ (you can do it gradually, or make sure that your bids are changes gradually to reflect the change, but do it in small steps).
Another way is to fire the pixel for both wanted browser and typ hits and oprimize the campaigns by creating 2 different custom colums to reflect conversions vs desired visits.
You can also keet it on the LP and treat yout tCPA bid as if it were CPC.
Run the campaign (either on tCPA or cpc - If this is a new account I's start with CPC and later on switch to tCPA).
The trick it to never fire a conversion pixels for users who are not using the browser or OS you want to target.
I used to fire a conversion for every visitor from my targeted browsers and after I saw that Google provided 95%+ from the browser I wanted, and then moved the pixel to the typ (you can do it gradually, or make sure that your bids are changes gradually to reflect the change, but do it in small steps).
Another way is to fire the pixel for both wanted browser and typ hits and oprimize the campaigns by creating 2 different custom colums to reflect conversions vs desired visits.
You can also keet it on the LP and treat yout tCPA bid as if it were CPC.
Chris Newman
BANNED
- Oct 13, 2018
- 6,868
- 6,032
For targeting based on age, etc https://support.google.com/google-ads/editor/topic/3455576?hl=en&ref_topic=2996408 may be helpful.
For device targeting https://support.google.com/google-ads/answer/1722028?hl=en may be helpful.
For device targeting https://support.google.com/google-ads/answer/1722028?hl=en may be helpful.