how to set anchor text in google search results?

hi there,

google presents always a little text string directly behind the site name in their search results. This is hard to explain. I will try. When you enter blackhatworld or alexa then you get:

"the home of internet marketing" or "- The Web Information Company" behind the sitename.
( I already read about meta description but this is maybe not my question here)

How do you set this text when you create your website? Is there a special html command?

if your using wordpress to set up your site, then download wp seo by yoast, its the best dude, and there you will be able to set anything for google

When I do a search for blackhatworld. That particular text "home of internet marketing" looks like it is part of the title. You can set your page titles very easy using Yoasts SEO plugin. I use it too and recommend it as well.

Yes, that can be customized easily with Yoast, All-In-One SEO and other SEO optimized plugins if you are using wordpress.